Communication is a Key Component for Success

{3 minutes to read} An attorney’s communication style is a key component for success in getting and keeping clients, and persuading others.

Here’s some good advice I’ve received along the way that I’d like to share with you.

According to my guru, Debra Forman, a certified executive coach and the founder of Pinstripe Coaching, in her video blog entitled “After It Rains, Episode 36: You’re Not a Puppet”:

“To attain your goals you want to manage others’ perceptions. That said, you cannot control how others perceive you. Instead you control how others relate to you…including through your voice, words and body language…You may not be the one who decides your success, but you ultimately decide how you want to act. Then you are perceived as you want to be seen.” 

There are three fundamental elements to communicating your message: 

  • Verbal (your words), 
  • Vocal (your tone), and 
  • Visual (your body language).

In face-to-face presentations, the most important element is the visual. Be mindful of the impact your physicality has on your audience. Standing gives you more authority and helps project energy through your voice. Stay animated and, by all means, keep your sense of humor!

In meetings, most people love it when you write down what they say. I think it demonstrates engagement with the speaker, but a former law firm partner once told me to “stop writing and start thinking.” So know your audience. Nevertheless, I was and remain an avid, detailed note taker, who has become more disciplined in reviewing and using my notes.

Of course, the elements of communication are interrelated. You should make an effort to match your tone to your words, and to vary the tonality of your speech.

As I’ve said before, Words Do Matter, yet people (other than the lawyers taking notes) will likely forget your exact words. But, you can maximize the impact of your verbal messaging when you use the word “you” A LOT (see above), and you refer to the importance of other people’s time — like thanking you for taking the time out of your busy day to read this!

Having insight into how you communicate with/relate to others has never been more important than now, in the digital age, where we seem to be rapidly losing these abilities. Having good communication skills is the driver to building good relationships, and good relationships get you jobs. 

Keep up the good work!

Aimee B. Davis Law P.C. is committed to advising its clients and resolving issues relating to the legal and business matters that are important to them. If you have any questions, please feel free to contact us at (917) 617-2243 or email

Aimee B. Davis

Aimee B. Davis
Aimee B. Davis Law P.C.

122 Ashland Place
Brooklyn, NY 11201

This entry was posted in Entrepreneurship and tagged , , , , , . Bookmark the permalink.

1 Response to Communication is a Key Component for Success

Leave a Reply

Your email address will not be published. Required fields are marked *