For over 20 years, I’ve represented clients in the fashion merchandising industry. Since launching Aimee B. Davis Law P.C., my expertise in this space has been enhanced by my other specialties in new media, telecommunications, and the outdoor advertising industries. This is due to the fact that the fashion industry continues to converge and grow with developments in new technology, from the use of high-tech fabrics to wearable technology (i.e. Apple Watches). It’s a privilege for me to have a broad-based experience in these practice areas because I’m a FASHION FAN!
To clarify, my clients in the fashion merchandising industry are typically business-to-business enterprises that inform and support brands, manufacturers, retailers, distributors, licensees and others in the fashion industry. They include a fashion trade show owner and operator; an e-commerce marketing agency; and a trend-forecasting publication, originally founded in 1927, which has evolved into a high-level consultancy business as a self-described “Consumer Culture + Creative Think Tank.” I consider it a win-win that this client gives a semi-annual presentation to the Accessories Council. For the past several years, I’ve been invited and delighted to attend these meetings.
Because I work from home, I take every opportunity to go out and meet with people in an effort to gain valuable and differing perspectives from others. Working from home can be isolating, so getting outside and interacting with people within my client’s organization, and having actual experiences, is imperative for keeping me informed and relevant.
Among the lessons I learned early on in my solo career is the value of: (i) having a relationship with more than one person within a client’s organization, and (ii) developing strong relationships with each of those people. Primarily, this is because people inevitably leave their positions, and a savvy attorney knows better than to risk losing a regular corporate client because their only point of contact has moved on.
Having multiple points of contact increases the efficiency of my representation because I have access to various decision makers. Having direct contact with multiple business people within an organization informs my representation by enabling me to consider a variety of different perspectives, and helps me to understand and express the business concerns on their minds.
Although I’m no Millennial, the majority of my professional experience has been conducted by phone and email. Yet, in this social media driven world, I believe that regular face-to-face interaction is most conducive to developing real, personal connections with my clients — and strengthening all relationships. My genuine interest in my fashion client’s businesses is demonstrated by my commitment to visiting with them in their offices on a regular, periodic basis. This helps ensure the longevity of my client relationships — so long as I continue to make a good impression on them.
Aimee B. Davis Law P.C. is committed to advising its clients and resolving issues relating to the legal and business matters that are important to them. If you have any questions, please feel free to contact us at (917) 617-2243 or email firstname.lastname@example.org.