Aimee B. Davis Law P.C.

Attorney Engagement With Social Media

{4:12 minutes to read}

Social media has changed communication in both our personal and professional lives. When I worked in “Big Law,” appropriate law firm response to social media was still being debated.
  • IT professionals expressed concern over data security and confidentiality breaches.
  • Marketing people feared that a firm’s image would be compromised or misused.
  • Typical responses included blocking social media websites, such as Facebook; and
  • Blogs were viewed with suspicion.
Over time, social media engagement became commonplace for law firms as attorneys began to recognize social media’s potential to:
  • Market legal services;
  • Build connections with other attorneys and potential clients; and
  • Gather and share information about law and its practice.

Today, the question is not whether law firms can engage with social media, but how.

If you intend to participate in this brave new world, a lawyer must be conversant with the nuances of the social media network she is using. This is a serious challenge that lawyers must appreciate and not take lightly.

Notwithstanding the challenges associated with its use, social media allows the most attractive human characteristics to shine through, including authenticity, charisma, empathy, caring, and self awareness. Social media engagement has stripped away the curtain, creating a meritocracy among users. You are the editor. So, learn the rules and get with it!

Aimee B. Davis Law P.C. is committed to advising its clients and resolving issues relating to the legal and business matters that are important to them. If you have any questions, please feel free to contact us at (917) 617-2243 or email aimee@aimeebdavis.com.

Aimee B. Davis Law P.C.

917-617-2243
122 Ashland Place
Brooklyn, NY 11201

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