So last time I concluded that trusting (advisory) relationships and new networking communities CAN BE (and, in fact, HAVE BEEN) created remotely during the Covid era. Nevertheless, since our new networking connections have been reduced to talking heads on a screen, it is more challenging than ever to distinguish ourselves in the Zoom landscape.
Can we ensure that our marketing messages are VISIBLE?
After a year of this pandemic, there is still a lot to learn about utilizing technology in a way that helps to establish your value proposition, ie. be a PURPLE COW. There is no doubt that in the Covid era, we should endeavor to be a “blinking light” on social media, as Debra Forman has so aptly expressed it.
But, in addition to being consistent and present, the third essential element to developing trust in a remote environment is to BE AUTHENTIC!
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