With the hope that my readers gain some valuable insights, I reaffirmed my commitment to blogging in 2016. As my fellow bloggers can attest, consistent blogging is challenging.
I seek inspiration for blog topics from the CLE presentations, networking events and the monthly biz-dev breakfast meetings I attend. This is why I was looking forward to participating in a business development meeting early in December.
Each of the 25 people attending the meeting had an opportunity to state their 2016 plans. Interestingly, nearly ½ of the people said they either needed to change or enhance their business development and marketing efforts, or they hoped to improve and streamline their use of systems and technologies.
I learned a lot at that meeting. I learned that being a business owner requires you to reevaluate your marketing efforts, your systems, your processes, and your use of technology on a frequent and regular basis.
I also learned that articulating something you might want to change is different from knowing what affirmative steps should/need to be taken. It doesn’t necessarily mean that after conducting a reasonable cost/benefit analysis, the business owner will conclude that taking affirmative steps to change will be worth the time and effort. I now understand that articulating your desired change is merely the first step in a long process. I am thankful to this group for providing me an opportunity to focus on that first step early in December of 2015.
In order to remain vibrant, a business owner should view this reevaluation time as an opportunity to enhance success in the upcoming year, rather than focusing on past mistakes made, or squandered and/or ill-advised business expenses.